All Blog Posts (5)

Normally as hidden treasures we understand something small, that was buried and hidden from invaders, thieves et… Continue

In 1902 , when Svilengrad and the village of Mezek were still under the domination of the Turkish Empire, Angel Chobana, a local treasure hunter, was digging next to the Mezek Thracian Tomb (then still an mound looking like from outside as a small hill) with the purpose of searchin… Continue

A question by Elena Ustimova was posted in a Linkedin.com group about country branding: How can the image of Russia abroad be improved? Dear colleagues, It is widely known that foreign tourists are sometimes afraid of visiting Russia. I think it is all because of the image that the mass media have created about the Russian Federation. It is so offensive sometimes to hear such questions as: 1. Is it really so cold in Russia? (no, it's not, Russia is the biggest country in the world, thus ther… Continue

In general, you should be right about the similarity between country and, as you say, car branding. This is correct for the most known destinations of car brands. Meaning the consumer or the tourist already has a brand “emotion” imbedded in his mind. The brand was created years, even centuries ago and now can be only a question of money and time to make the purchase or enjoy it. That is valid for France (a culture brand), Mexico (cheap beaches, Indian culture), etc., as it is valid for Mercedes… Continue

Disaster blog Continue