Cultural Realms

A network for culture discovery and the business of cultural tourism

May 2009 Blog Posts (1)

Image of Russia abroad - how to fight the stereotypes?

A question by Elena Ustimova was posted in a group about country branding:

How can the image of Russia abroad be improved?

Dear colleagues,

It is widely known that foreign tourists are sometimes afraid of visiting Russia. I think it is all because of the image that the mass media have created about the Russian Federation.

It is so offensive sometimes to hear such questions as:

1. Is it really so cold in Russia? (no, it's not, Russia… Continue

Added by Rossitza Ohridska-Olson on May 31, 2009 at 6:39pm — No Comments

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