Cultural Realms

A network for culture discovery and the business of cultural tourism

October 2008 Blog Posts (1)

Country branding - an answer to a Linkedin.com thread

In general, you should be right about the similarity between country and, as you say, car branding. This is correct for the most known destinations of car brands. Meaning the consumer or the tourist already has a brand “emotion” imbedded in his mind. The brand was created years, even centuries ago and now can be only a question of money and time to make the purchase or enjoy it. That is valid for France (a culture brand), Mexico (cheap beaches, Indian culture), etc., as it is valid for Mercedes… Continue

Added by Rossitza Ohridska-Olson on October 4, 2008 at 12:50pm — No Comments

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