A question by Elena Ustimova was posted in a Linkedin.com group about country branding:
How can the image of Russia abroad be improved?
It is widely known that foreign tourists are sometimes afraid of visiting Russia. I think it is all because of the image that the mass media have created about the Russian Federation.
It is so offensive sometimes to hear such questions as:
1. Is it really so cold in Russia? (no, it's not, Russia… Continue